Film Coco sebagai Media Komunikasi Antarbudaya dalam Tradisi Día de Muertos

Abstract

^{Film has evolved into one of the most poweful mediums of intercultural communication of intercultural communication in the globalization era, capable of briding cultural understanding across diverse audiences. This study examines Pixar's animated film Coco (2017) as a medium of intercultural communication in conveying the Dia de los Muertos tradition to a global audience. This study aims to analyze how the Dia de los Muertos tradition is represented through the film's narrative structure, and how the film functions as an intercultural communication medium in transmatting Mexican cultural values to global audiences. Tzvetan Todorov's narrative analysis model, which divides narrative structure into three stages: equilibrium, disruption, and new equilibrium. The results reveal that each narrative stage consistenly presents authentic elements of the Dia de los Muertos tradition, including the ofrenda, marigold flowers, alebrijes, and mariachi music, all of which convey core Mexican values of family, ancestor reverence, and a unique perspective on death. This study communication medium by universalizing local cultural values, demystifying an unfamiliar tradition, and serving as a from of Mexican cultural diplomacy to the world}